PVH Corp. adopts ChatGPT Enterprise for AI in Fashion

AI Impact Summary

PVH Corp. is integrating ChatGPT Enterprise across its operations – design, supply chain, and customer engagement – representing a significant shift towards AI-driven innovation in the fashion industry. This adoption will likely lead to increased efficiency in design processes and improved personalization of customer experiences, though the specific impact remains to be seen. PVH is leveraging OpenAI's capabilities to transform its business model.